Searchers aren’t looking to buy online

Two-thirds of  people who are searching for local businesses have no intention of buying anything from them online. That’s the startling statistic from new research conducted on why people search. The study of search intentions shows that 66% of people are merely trying to find a business location, phone number or driving directions. This has important implications for any business web site.

Offline methods of connection appear to be very important to people Indeed, the researchSource: Internet Psychology – Graham Jones RSS Feed

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